International

Take a look at how companies can
extend their global media reach...
International Sales Programs
Challenge:

As firms desire greater global reach, they are moving beyond the “think globally – act locally” axiom. The reverse actually represents a greater reality – “think locally and act globally,” because international success is based upon how a firm act and put global resources on a local problem. Thinking “locally” shifts perspective; namely, how does an international customer buy services and products.

  • Entropy’s Sales Foundation Program outlines the right resources to meet in-country sales challenges
Here’s How:

The international sales program outlines the steps and actions that must be taken from a resource point of view and then extends it into a working sales strategy. Working with the concepts outlined in the International Street Warrior approach, firms can set a clear strategy and timeline for success. Entropy brings global and market specific expertise -- be it in Europe, Russia, Middle East, Asia, Africa or Latin America.

International Content Distribution Programs
Challenge:

Getting content to the US market : While most media plans outline the power of the consumer in the digital home or a Wi-Fi spot where people consume both traditional TV and newer IPTV media, the issue of content contribution and primary distribution is placed second in the scheme of business cases.

  • Entropy’s Content Distribution expertise outlines cost and systems strategy to gain market and eyeballs.
Here’s How:

Entropy’s international content distribution programs details both cost and technical infrastructure that can drive greater subscribers or audience. With carriage or eyeballs at a premium in the lucrative US market, international programmers -- big and small – struggle to make inroads. Dubbed ‘ethnic’ programs, international programmers are viewed poorly because US distribution channels are built to think mass market. But US consumers are smarter and richer than that and will consume compelling programming such as Polish TV, Worldwide Cricket, Hungarian Water Polo, Egyptian lyrical singers, Russian reality TV and Japanese Food shows, to name a few. Entropy is dedicated to international programmers being seen and heard. On a technical side, as MPEG-4 and other bandwidth saving strategies are gained, there is a greater chance for US programmers to transfer compelling programming to international audiences. Entropy works to find key nodes; especially in the age of IPTV, where international distribution and program rights are key to a successful future. The contribution into key nodes, together with a secure infrastructure helps guarantee this future.